Improve the search visibility of their Men’s & Women’s Rain Jackets leading to an increase in sales through Organic & Paid search campaign reflecting Patagonia’s mission statement.
The Challenge
A six week search and display ad campaign to communicate Patagonia’s brand values of sustainable business practices, environmental engagement and high quality products to a style and eco conscious audience.
Content recommendations based on the SEO & Backlink Audit to to improve search visibility.
The Solution
Reach 500,000 users with display ads within 6 weeks
Convert 9,000 prospects to purchase within 6 weeks
#1 Google SERP rank of homepage for specific keywords within 3 months
Expected Results
Scope of Work
SEO Audit & Backlink Analysis
SEO Content Copywriting
Keyword Strategy
Google Search & Display Ad Campaign (PPC)
Budget, Measurement & Optimization Plan