Improve the search visibility of their Men’s & Women’s Rain Jackets leading to an increase in sales through Organic & Paid search campaign reflecting Patagonia’s mission statement.

The Challenge

A six week search and display ad campaign to communicate Patagonia’s brand values of sustainable business practices, environmental engagement and high quality products to a style and eco conscious audience.

Content recommendations based on the SEO & Backlink Audit to to improve search visibility.

The Solution


Reach 500,000 users with display ads within 6 weeks

Convert 9,000 prospects to purchase within 6 weeks

#1 Google SERP rank of homepage for specific keywords within 3 months

Expected Results


Scope of Work

  • SEO Audit & Backlink Analysis

  • SEO Content Copywriting

  • Keyword Strategy

  • Google Search & Display Ad Campaign (PPC)

  • Budget, Measurement & Optimization Plan

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Digital Marketing Campaign - Basecamp

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Content Marketing Campaign - Chase