Startups want to save time and increase efficiency with a project management and communication tool that suits their values and needs.
The Challenge
End-to end six week digital marketing campaign to position Basecamp as the #1 project management tool for startups.
Showcasing how various functions of the tool can specifically help startups become more efficient and save time. Building an empowering online startups community hub for exchange and valuable information from top entrepreneurs.
The Solution
4,000 signups/week throughout 6 week campaign
4,800 paying customers (= $475,000 revenue/month) within 6 weeks
Expected Results
Scope of Work
Problem Space & Customer Research
Style & Copywriting Guide
Customer Journey Mapping
Email Drip Campaign
Measurement, Optimization & Budget Plan