Allbirds recently launched apparel and wants to drive awareness and consideration for this area of business. Like their shoes, the new apparel is made from sustainably sourced materials. Create a social media campaign targeting an audience of environmentally conscious individuals with a casual classic style of dress.

Three months social media strategy communicating brand values and apparel characteristics of simplicity, nature and sustainability to audience throughout new & current social media channels, influencer collaborations and an employee advocacy program.

10% increased engagement rate on all social channels within 3 months

5% increased traffic from social channels to website within 3 months