“96% of American crypto-aware internet users are unable to pass a quiz assessing basic cryptocurrency facts.”
— CryptoLiteracy.org
“48% of Gen Z are learning about investing on social media platforms despite ranking it as one of the least trustworthy sources for investing advice. ”
— The Motley Fool
Help the trading platform Robinhood engage new and existing users by sparking their curiosity around cryptocurrency.
Working in a disciplinary team of UX designers, web developers and myself to create a digital solution within 24 hours.
How might we make crypto education more trustworthy and engaging for Gen Z so that they feel informed rather than left out?
https://youtu.be/lTYjfHu23Xg
The Challenge
Cryptohood® - Powered by Robinhood
A trusted platform to learn about cryptocurrencies while working towards real cash rewards users can redeem on Robinhood to get started with cryptocurrency trading.
The Solution
1 million unique visitors to the Cryptohood® website
3% CTR on the signup button
Expected Results
Scope of Work
Customer Research
Paid Social Media Strategy
Keyword Research
Email Marketing