I developed a social media strategy & social media content calendar for female health brand All Natural Pharmacy based on data and consumer insights — with a focus on engaging with and supporting consumers throughout their journey and building a passionate community.
Ultimate Goal: Drive sales from Social Media
The task
Project Outcome
16% average MoM revenue increase from April 2022 - April 2023
Scope of Work
Managed and executed all day-to-day social media operations across all social platforms, leveraging a deep understanding of the brand’s voice.
Conducted outreach to social media creators and influencers, developed relationships for one-off and ongoing partnerships to create engaging content experiences.
Identified, led, and executed against opportunities to create rapid response and other major social media moments.
Developed protocols for addressing user questions on social media.
Used analytics tools to gauge the success of social media campaigns and provided weekly reporting on key metrics and learnings.
Goals & KPIs
Brand Awareness
Increased Instagram followers by 7% MoM
Increased Instagram avg. reach by 50% within 3 months
Turned customers into advocates
Increased engagement rate on Instagram by 10% within 3 months
Converted 15% of followers to email list
Grew sales & traffic to website
Increased traffic to website from Instagram by 10% within 3 months