Current WooCommerce website of female health brand showed significant conversion rate drop off at checkout, was not discoverable through organic search, exemplified high bounce rate due to lacking site speed and limited mobile responsiveness (despite 60%+ of conversions from mobile).
The Challenge
Project Outcome
Traffic increase of 690% from
April 2022 - April 2023
I lead the effort and actioned implementation of new website and migration of 35+ pages including SEO optimizations from WooCommerce to Shopify.
The Solution
Goals & KPIs
Increase traffic & traffic quality
Increase website page views by 10% MoM
Reduce website bounce rate from average 66.36% to below 50%
Improve website SEO
Decrease page load time from 4.67s to <3s
Improve Google Ranking to be on first SERP for chosen main keyword
Grow sales & community
Increase email signups by 10% MoM
Increase website conversion rate from 3% to 4%
Scope of Work
Conducted in depth SEO audit (including on- and off-page) to identify issues that affect performance & opportunities to improve on + a clear roadmap to address them.
Tools used: Screaming Frog, Google Keyword Planner, Lighthouse
Crafted a keyword strategy through competitive analysis & customer journey mapping with corresponding content strategy.
Sourced and managed collaborators (web developer, designer and copywriter) to facilitate creation of new website on Shopify.
Migrated complete website content and all integrations from WooCommerce to Shopify (including email program, paid media and customer accounts)